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Art of Success - Site Map - Life Coaching, Effectiveness, Results Art of Success Executive And Life Coaching for Greater Effectiveness and Results Oriented Action Leading to Achievement, Balance, Fulfillment
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Life coach & strategist for personal growth & professional advancement  •  Leadership, effectiveness, achievement, fulfillment

Page Summary

This section presents our Mission and a personal note from's Founder and Principal Coach. Provides a summary of his credentials and his deep commitment to working with individuals to help them define and master their strengths, goals & life.

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And in the end it's not the years in your life that count. It's the life in your years.
Abraham Lincoln






You cannot teach a man anything; you can only help him find it within himself.







  Our Mission & Goals
Effective Supportive Career & Life Coaching


Career & Life coaching dimensions of personal growth

  Support you in building your unique strengths, pursuing your aspirations, and achieving your full potential.


 Empower you with skills & strategies - applying sound concepts, effective techniques, and key lessons from experience.


  Practice and champion an approach focused on sharp strategies & action plans, creative problem-solving, and real-world results.

Based in the San Francisco Bay Area aka Silicon Valley in Northern California. For more information on how we can work together to help you achieve your short-term and long-term goals, please visit the  Overview  &  Key Benefits  sections of the site.

  Vision and inspiration      

Auri Biswas    B.S. (I.I.T.),  M.B.A. (Duke University). Founder and Principal Coach

I have always felt the urge to help make things better - processes, products, organizations, the world (in our own incremental ways!), and people - as in helping them identify & nurture their strengths, supporting them during their lows to bounce back higher, and clarifying & realizing their goals. I was fortunate to get the opportunity to do the above in a variety of environments - including top-tier consulting firms, Fortune 500 & other leading global organizations, major universities, as well as small businesses, start-ups, non-profits.

I gained a wide range of experience in a variety of roles in Silicon Valley, including: Director of Product Management (Innovation & Strategy), Director of Marketing (Product Strategy & Communications), Senior Manager / Principal Consultant, Startup Founder. Whether directing large enterprise-wide projects or working 1-on-1 with startup founders on strategy and planning, I find myself relying on some core skills and lessons learned over 2 decades of strategizing, problem-solving, brainstorming, planning, leading, and ultimately, getting things done.

These life lessons from real-world experience are augmented by my own explorations, research, and pondering over a range of topics which include - personal growth & transformation, self-actualization, motivation and inspiration, positive psychology, healthy living, and the human yearning for meaning, contribution, & fulfillment.

What better way to continue our learning and growth than to share, encourage and enable the same pursuit in others?!



  Profile and credentials

Here is a brief "bio" for those who prefer an "executive summary".

Mr. Biswas has a solid track record of planning & directing enterprise-level initiatives, leading diverse teams on major strategic projects, developing innovative solutions that enable and inspire targeted levels of organizational performance.

Auri's focus on finding innovative ideas and solutions based on the unique aspects of each situation; his multi-disciplinary problem-solving approach; his well-honed ability to swiftly gather and assess pertinent information (pinpointing underlying issues & causes) - are all key elements of his "work smart, then work hard" strategy.

With field tested leadership and management skills, along with excellent oral and written communication skills, Mr. Biswas is adept at facilitating group sessions, leading cross-functional teams, and working effectively with a wide variety of people - from operational staff to senior corporate executives.  

For further details, you can visit his management consulting site at

Auri has a wide range of personal interests. He has traveled extensively in the US and abroad, takes a keen interest in hiking & nature, photography & digital art, and exploring cultures from around the world.

 Contact me today to set up a 2 hour session.  

    Take action & start getting results!



My style is supportive and encouraging. I believe in empathic and active listening - helping you surface and clarify your goals, concerns, and related ideas. I believe ideas and strategies are enriched with objective, honest feedback, given constructively. And with creativity and innovation - to find new, promising ways to reach our goals.

I also encourage and enjoy joint brainstorming of solution ideas; clearly documenting goals, action plans and key insights; setting and sharing targets to challenge us and keep us accountable; finding and using smart ideas and tools that help us achieve our chosen objectives.

I tailor my coaching for each and every person's situation and preferences. I find meaning in helping others discover and polish their unique strengths, and realizing their full potential. My belief is that as we help each other in that meaningful endeavor, we end up doing our little bit to make the world a slightly better place!


Wishing you the very best in all your endeavors.  Feel free to contact me to get started on charting your journey to new destinations!


Auri Biswas,   Principal
Career Coach • Life Coach • Business Coach

To get Started Today - simply fill out the Registration Form online and I will get back to you shortly.


Auri is the founder of the innovative nature / outdoors portal:

Auri's management consulting & business coaching Site:



Get started today!      

Personal, business, career coaching  •  Effective life coach, advisor, mentor for success  •  New college grads, new job, new managers, business owners
San Francisco Bay Area / Silicon Valley


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strategies,  goals,  plans,  skills,  time management for success

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